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"Dear Avinash": Be Awesome At Comparing KPI Trends Over Time
I get a lot of emails with questions, atleast 10 to 15 each day. Some are easy, others hard, and some mind boggling (due to their length, complexity or audacity!). "Dear Avinash" is an occasional...
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Dear Avinash: Web Metrics & Analytics Questions, Facebook Edition
A few weeks back I had asked this question on Twitter: Inspire me: If there is one web analytics question you want answered what would it be? What's your juiciest / mundane, daily, challenge? The...
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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies
In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. It is the difference between plodding along, or winning big. But choosing what to focus on is...
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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. In this type of an environment, I've frequently stressed the...
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Ten Hidden Gems In Google Analytics: Do Smarter Web Data Analysis!
The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain. This hurts my feelings! Ok, not so much hurts my feelings and more that...
View ArticleSimple Tricks To Up-level Your Analytics Reports.
We all consume a whole lot of reports every day – company data, public data, and so much more. Many are acceptable, some are very good and all the rest leave me extremely frustrated with both the ink...
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